What In The Hell Is A #TacoEmojiEngine?

Tacos. Emojis. Tacos + Emojis. That’s what Taco Bell rolled out to Twitter yesterday. They called it the “#TacoEmojiEngine.” 🌮🌮 What's #TacoEmojiEngine? Tweet us a 🌮 + any other emoji to find out. 🌮🌮 http://pic.twitter.com/tioahCA0WC — Taco Bell (@tacobell) November 9, 2015 What the hell is it and what is the point? I set to find out, tweeting along the way.
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