Gett, On A Mission To Take Down Uber, Launches “Surge Sucks” Campaign

Gett ride-sharing platform has spent years now trying to gimmick its way into the same competitive ring as Uber. Last summer, Gett offered flat $10 rides anywhere within Manhattan. But today the gloves are coming off. Rather than undercut their biggest competitor on pricing, the Israel-based company is looking to show users the most integral differentiating quality between Gett and Uber: Surge…
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