Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data

Adobe is giving customers access to more data with the launch of a new product, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring together audience data to use across Adobe’s marketing products. (It is, in ad tech parlance, a data management platform, or DMP.) But Ali Bohra, director of product marketing for Audience Manager…
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